Commentary

Man. United-Chelsea game sets streaming records

By Paul Kennedy

NBCSN averaged 536,000 viewers -- its best weekday audience since the 2012 London Olympics -- for Monday afternoon’s Manchester United-Chelsea Premier League match.

Among Men 18-34, NBCSN’s Premier League average audience (147,000) topped all Monday sporting events – finishing 18 percent higher than the second-most watched telecast in the demo (Cincinnati-St. Louis MLB game in primetime on ESPN).

But what stands out in the numbers the NBC Sports group sent out are the Manchester United-Chelsea live streaming figures -- not surprisingly, given it was a weekday afternoon event for which many viewers will have been working or otherwise unable to watch on television. (The highly prized demo of males 18-34 who are strong soccer fans will also be more inclined than other demos  to watch an event via a streaming device.)

NBC Sports Live Extra’s live stream of the match generated 3,207,658 live minutes and averaged 51.8 minutes. Both are records for EPL streaming on NBC Sports Live Extra and surpassed NBC’s two NFL preseason games this year and every Notre Dame Football stream last season. NBC Sports Live Extra's EPL streams require verification, while these other streams did not require verification of a cable/satellite/telco subscription.

In live minutes, Manchester United-Chelsea was the second-highest NBCSN stream in NBC Sports Live Extra history, behind only Game 2 of the 2013 Stanley Cup Final (3,236,341). NBC Sports Live Extra, the NBC Sports Group’s live streaming product for desktop, mobile devices and tablets, is offered by nine of the 10 largest cable/satellite/telco providers.

TOP 10 SOCCER CROWDS (AUG. 23-26)
ATT. GAME (COUNTRY)
80,645
Borussia Dortmund-Werder Bremen (Germany)
75,032 Man. United-Chelsea (England)
71,000
Bayern Munich-Nuremberg (Germany)
67,385 Seattle Sounders-Portland Timbers (MLS)
63,574 Hertha Berlin-Hamburg (Germany)
55,256 Sao Paulo-Fluminense (Brazil)
49,662
Newcastle United-West Ham (England)
49,000 Hannover 96-Schalke 04 (Germany)
42,797 Inter Milan-Genoa (Italy)
42,098 Aston Villa-Liverpool (England)
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3 comments about "Man. United-Chelsea game sets streaming records".
  1. Jacob Wang, August 27, 2013 at 9:42 p.m.

    Impressive, considering the oldest of that 18- to 34-year-old demographic went to college in the late 1990s. Wonder how Notre Dame has done since then

  2. ROBERT BOND, August 28, 2013 at 9:34 a.m.

    A billion people will watch Bayern-Chelsea world-wide.

  3. ROBERT BOND, August 28, 2013 at 1:48 p.m.

    Freiberg-Bayern draw a lot more exciting, just as much league impact, due to Shaq ball-watching one drifting in front of goal & Manny again standing still on a cross like he did with vs. Droghba.......

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