Manchester United is dealing with the fallout from sending out a newsletter last week that included a design resembling a swastika and a headline that uses the words “New Order,” which was a slogan used by Adolf Hitler’s Nazi party. On Sunday, the club apologized and said that the design of the “United Uncovered” newsletter, which is its official email program, was “completely inappropriate” and that “internal action” was being taken.
Apparently, the “New Order” headline was supposed to be a reference to the popular Manchester band of the same name, but it could also be taken as a reference to the European New Order that Hitler wanted to establish for Europe after World War II. Nevertheless, the image that appears above Adnan Januzaj’s head in the newsletter looks suspiciously close to a swastika.
Meanwhile, fans and other United observers were flabbergasted by the decision to print something that could be associated with Nazi Germany, with some even saying that their support for the club was now over. Said one advertising art director on Twitter: “I've done 1,000s of newsletters for major brands. How does that get through sign off?”
United’s Head of Media David Sternberg also took to Twitter to issue the club’s response. He said: “The creative is completely inappropriate; we apologize unreservedly and are taking appropriate internal action.”