American Clint Dempsey
is part of Pepsi's global lineup of soccer stars that includes Leo Messi
and Robin van Persie
in the 2014 Pepsi Football campaign.
Pepsi's main rival, Coca-Cola, is one of
FIFA's main sponsors, so it will use its stable of stars in commemorative packaging that will start appearing in markets in March.
Integrations with music, art, digital, interactive
experiences and additional special products will be unveiled throughout the year.
Besides Dempsey, Messi, van Persie, other players in the Pepsi lineup include Jack Wilshere
of Arsenal, Brazilian defender David Luiz
of Chelsea, Belgium captain Vincent Kompany
Manchester City and Spaniard Sergio Ramos
of Real Madrid. Oribe Peralta