"In a country where 37 percent of spending is on food eaten outside the home, we needed a new product that would help us with the fact we have the most fanatical fans in Brazil."
, the marketing manager of Brazilian club Gremio on it opening its own chain of fast food restaurants. Gremio hopes to sell up to 90 franchises at between $80,000 and
$270,000 over the next five years to raise cash for player signings. Fans voted in an online poll to call the restaurants Hamburgueria 1903 in reference to the year the club was founded. (Reuters