"More Brazilians are aware of the animal than before, but it hasn't resulted in more funds to help save it."
-- Rodrigo Castro,
who runs the
Caatinga Association for conservation, on the lack of profits from the sale of merchandise with the World Cup 2014 mascot Fuleco, a cartoon creature of a three-banded armadillo, going to protect the
endangered creature. FIFA had said one of the key objectives of the World Cup was to serve as a platform to communicate the importance of the environment and ecology. (AP