Nike partners with U.S. Youth Soccer

[SOCCER BUSINESS] U.S. Soccer sponsor Nike relationship reached a long-term agreement with U.S. Youth Soccer to become a partner of the largest youth soccer organization in the nation.

Nike will have a presence at all major U.S. Youth Soccer events -- including its National Championship Series. U.S. Youth Soccer, which consists of 55 state associations with more than 3 million players, had been without a uniform sponsor following the end of its 15-year agreement with Nike rival adidas in 2011.

"Nike and U.S. Soccer share a vision to further grow the sport in the United States and what better way than to extend our partnership to U.S. Youth Soccer,” said Nike Soccer GM Aaron Barnett. “We look forward to further building this important relationship as we continue to deliver game changing innovation on the pitch."

Nike is also a sponsor of U.S. Soccer Club, which has battled U.S. Youth Soccer for the allegiances of elite youth clubs.
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