Goal.com has issued a firm rebuttal to the widely cited Reuters and Ipsos poll that stated that two out of three Americans don’t plan to follow this summer’s World Cup. The article argues that every sport in the U.S. has a long way to go before it reaches the Super Bowl, not just soccer.
For example: the 2010 World Cup final between Spain and the Netherlands served up a combined audience for 23.4 million viewers for both English and Spanish-speaking broadcasters, while Game 6 of last year’s World Series between the Boston Red Sox and St. Louis Cardinals drew a combined 19.5 million, and the decisive game of the Miami Heat’s 2013 NBA finals victory over the San Antonio Spurs drew a combined 26.6 million.
Meanwhile, the article notes that the combined average English and Spanish broadcasts of all 64 games of the 2010 World Cup totaled 5.89 million viewers, while the broadcasts of the full NBA playoffs in 2013 averaged 5.3 million.
It further adds that soccer has continued to advance its audience in the U.S. at a time when other sports are stagnant or declining. The 2010 World Cup ratings for ESPN/ABC represented an increase of 41 percent over its 2006 numbers.