[SOCCER ON THE AIR]
Sunday's broadcast of the Liga MX Clausura 2014 final between Pachuca and Leon on UniMas averaged 2.5 million viewers, making it the most
watched soccer match on any U.S. network (English- or Spanish-language) in 2014.
The prime-time match had 100 percent more total viewers and 191 percent more adults than the most-viewed
EPL match on NBC in the recently completed 2013-14 season (Cardiff-Swansea in February).
It also delivered more viewers than every single NHL playoff game airing on NBC, NBCSN and
CNBC in the 2014 playoffs to date.
The Liga MX final made UniMas the No. 1 broadcast station in the game's time period among viewers in Los Angeles and adults 18-49 and adults 18-34
in Los Angeles and San Francisco.