That "drip, drip, drip" you're hearing is the Sunday Times' expose into Qatari Mohammed bin Hamman
to garner support on FIFA's executive committee for the successful Qatar 2022 bid. Following the second week of reporting by the Sunday Times into the millions of electronic documents it gained
access, four official FIFA partners issued statements expressing both concern (and confidence) that "appropriate steps" are being taken by FIFA.
How long before FIFA sponsors, who pay
hundreds of millions of dollars for the exclusive right to have their names associated with the World Cup, came out and condemned soccer's world governing body has always been the big question, as
their power of the purse is about the only leverage anyone has to shake up the Zurich organization.
"The negative tenor of the public debate around FIFA at the moment is neither good for
football nor for FIFA and its partners," said adidas.
"Anything that detracts from the mission and ideals of the FIFA World Cup is a concern to us," Coca-Cola said in a statement, "but we
are confident that FIFA is taking these allegations very seriously and is investigating them thoroughly."
Visa and Sony both made statements on the eve of the FIFA Congress that at the
very least show they aren't ignorant to the damage that is being done to FIFA's name. The only official sponsors not to issue statements were Hyundai and Emirates.
Adidas and Coca-Cola
are longtime FIFA sponsors going back to the days of former FIFA president Joao Havelange
, whose power base, ironically, was built on the development programs
introduced in the Third World and funded by FIFA's sponsors.
What action, if any, FIFA takes about the latest allegations remains to be seen. FIFA investigator Michael J. Garcia
, a former U.S. attorney for the Southern District of New York, is set to finish his report for submission to FIFA's ethics commission after the World Cup. But Garcia,
whose report into the ISL scandal led to Havelange resigning from his honorary FIFA post, is unlikely to delve into the charges made by the Sunday Times. His office intends to wrap up its
investigation on Monday.
A good portion of the latest Sunday Times reports makes good reading into the lifestyles of FIFA's power elite but is standard fare into high-stakes international
lobbying. What the Sunday Times has attempted to expose are the efforts bin Hammam undertook to use Qatar's wealth and energy power to attract the attention of members of the executive committee and
The Sunday Times reported
documents it obtained show bin Hammam used the prospect
of providing access to Qatari energy deal-makers to lobby Thai Worawi Makudi
, a member of the FIFA executive committee, and Thai energy officials.
Just as bin Hammam reportedly spent $5 million on currying favors in Africa, he spent another $1.5 million in Asia, according to the Sunday Times' investigation. But the bottom line was his effort to
win the support of other Asian members of the FIFA executive committee: South Korean Chung Mong-joon
and Junji Ogura
Japan, both representing rival bidders in the 2022 race, and Makudi.
Bin Hammam's skill as a politician was evident as the Sunday Times reported
how bin Hammam won over the support of his former enemy, Chung, who in 2009 had accused bin Hammam of
"acting like a head of a crime organization” as president of the Asian Football Confederation and branded him mentally unstable. Bin Hammam and Chung shared one thing in common: they were
political enemies of FIFA president Sepp Blatter
, and bin Hammam could provide him help -- and as the Sunday Times charges, a political fixer -- as Blatter
sought to oust Chung from the FIFA executive committee.
The irony, of course, is by the middle of 2011, less than six months after bin Hammam and Chung (presumably) voted for Qatar, both
were off the FIFA executive committee, bin Hammam removed after being caught trying to bribe Caribbean officials in his bid to unseat Blatter for FIFA president and Chung defeated by young Prince Ali bin Al Hussein
of Jordan, the Blatter candidate and "reform candidate," for the Asian vice president's seat on the FIFA executive committee.
The Sunday Times' tour of the world also included
a sidetrip to Europe for a look at bin Hammam's lobbying
efforts to secure the support of the two most famous members of the FIFA executive committee in 2010, Frenchman Michel Platini
and German Franz Beckenbauer,
and how bin Hammam carried on his relationship with private citizen Beckenbauer in 2011 after the former German captain and coach stepped down from
the executive committee.
Before the latest Sunday Times report, Beckenbauer had distanced himself from the allegations by saying, “I have never been acting for Qatar nor for Mohamed
bin Hammam.” While Platini has stated he voted for Qatar, it is not known whether Beckenbauer, an early supporter of Australia, voted for Qatar or the USA in the final ballot that went 14-8 to
Qatar. (It is believed, though, Beckenbauer jumped on the USA bandwagon in the second round of voting after Australia was eliminated.)
Beckenbauer came in for criticism of his own Sunday
following his admission that he refused to cooperate with FIFA investigator Garcia since he was no longer a FIFA member. A member of the executive committee told
the Daily Telegraph anonymously
that Beckenbauer’s refusal to cooperate was “pathetic."
No word on where the Sunday Times will go next Sunday but a likely target is South America, where support toward Qatar
away from the USA and Conmebol's geographic ally, Concacaf, ultimately tipped the scales in Qatar 2022's favor.