What We're Reading
NBC Brings EPL to Movie Theaters
- Yahoo! Sports, Friday, July 25, 2014 11:32 AM
NBC Sports and Fathom Events are teaming up to show English Premier League games on Saturday mornings at selected movie theaters across the country. The "Barclays Premier League LIVE" in-theater series will kick off on Saturday, August 16. Fathom says it will treat theater-going fans to "specially produced half-time breaks" featuring interviews, analysis and "'theater-only' insights live from England." Because the Premier League schedule is subject to change, each week’s game will be announced the Tuesday before.
According to media measurement firm Nielsen, a record 32 million Americans tuned in to NBC Sports Group's 2013-14 Premier League coverage -- more than doubling the 13.3 million who watched the previous season on ESPN, ESPN2 and Fox Soccer.
