"Chivas in the L.A. market is beyond an afterthought. I think even most soccer fans aren't aware that they are in this market. So I think there's going to have to be a substantial reboot, and you
can't do that quickly. Certainly, they've atrophied over the last few years to the point where if they take a year off, it's going to be like 'if a tree falls in the forest.'"
-- David Carter
, executive director of the Sports Business Institute at USC's Marshall School of Business, weighing in on the side of Chivas USA going on hiatus before
its new owners relaunch the club after its sale by MLS. (ESPN FC