Toronto-based Scotiabank has been named the first official partner of Concacaf and will be title sponsor of the Concacaf Champions League. The competition will become the Scotiabank Champions League,
beginning February 2015 when play resumes with the quarterfinals. The agreement covers multiple tournaments through 2018.
Scotiabank is Canada’s most international bank, with a
presence in over 55 countries including Latin America, the Caribbean and parts of Asia.
"I am extremely proud to welcome Scotiabank to the Concacaf football family and commemorate this
strategic partnership," said Concacaf President Jeffrey Webb
. "This agreement exemplifies the growing value of Concacaf's properties and demonstrates the trust
and confidence in our confederation."
Scotiabank also becomes an official sponsor for the Gold Cup in 2015 and 2017 and such Concacaf events as its U-17 and U-20 championships and
qualifying for the 2016 Olympics.
“Scotiabank is proud of our deep roots and strong commitment in the Concacaf regions -- supporting customers, businesses and communities for over
180 years,” said John Doig
, Scotiabank’s chief marketing officer. “This partnership is a natural fit for Scotiabank. Football is a passion we
share with our customers and we’re excited to support current and future football stars. We are looking forward to celebrating the sportsmanship and teamwork of this beautiful game."