Sports lifestyle brand '47 Brand moves into soccer

MLS and U.S. Soccer have reached an agreement with ’47 Brand, a privately held, premium sports lifestyle brand, to create branded headwear, apparel and accessories. '47 Brand has identified soccer as a significant growth opportunity for licensed products.

’47 Brand’s already has a diverse roster of premium sports licensed apparel, headwear and accessories, including the NFL, MLB, NBA, NHL and more than 900 colleges across the United States.

The brand will offer U.S. Soccer-branded adult headwear and apparel, non-soccer socks and gloves for sale at boutique apparel stores, department stores, athletic footwear stores, specialty apparel stores, military stores, kiosks, sports specialty stores, sports stadium retailers, and more. 

MLS will provide league-branded apparel for both adults and kids, including headwear, scarves, and gloves, available at a variety of specialty apparel stores.
“Passion for soccer continues to permeate worldwide, and we’re excited to get in the game and parlay the success we’ve had making premium sports apparel, headwear and accessories across other sports franchises into the world of soccer,” said ’47 Brand’s co-owner Steven D’Angelo. “Our commitment to melding sport with fashion drives our goal of introducing on-trend product offerings, and we see huge potential in working with both soccer properties to appeal to more consumers as we position their licenses on a different level.”
'47 Brand will introduce apparel in time for the 2015 Women’s World Cup in Canada.
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