Mercedes-Benz buys naming rights for Atlanta stadium

Atlanta United FC and the NFL Falcons on Monday confirmed reports that their new home that will open in 2017 will be dubbed Mercedes-Benz Stadium. The name and logo were officially unveiled at a press conference Monday.

"We are thrilled that the new home of Atlanta United will be Mercedes-Benz Stadium,” said AUFC president Darren Eales in a statement. “It is an iconic and timeless brand that has long been associated with top-flight football and sport globally. To start our journey towards becoming a world-class club with the support of a partner with the caliber of Mercedes-Benz is truly a privilege.”

Mercedes-Benz has moved its U.S. headquarters from New Jersey to Atlanta, where the Falcons have played since joining the NFL as an expansion team in 1966. They have played in the Georgia Dome since 1992. Their chief marketing officer and director of revenue is former Crew SC general manager Jim Smith.

MLS announced in April, 2014, that it had awarded an expansion franchise to Arthur Blank, founder of Home Depot and owner of the Falcons. Eales was hired last September and in March he brought aboard former U.S. defender Carlos Bocanegra as technical director. 




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