Report: Copa Centenario rights fees plummet

The commercial rights to 2016 Copa Centenario -- initially sold to the Datisa marketing group at the heart of the Federal indictments of 14 FIFA officials and sports marketing executives -- have been sold to IMG and SUM, which is the marketing agency for MLS and U.S. Soccer. The combined bid was selected from 12 responses. Bloomberg reported that IMG and SUM are guaranteeing a fraction of the original fee agreed to by Datisa.

The rights were initally sold to Datisa, formed by three South American marketing agencies, Traffic, Torneos and Full Play, with the intent to hand out bribes of $110 million to officials from Concacaf, Conmebol and South American federations for the rights to three Copa Americas and the Copa Centenario. Conmebol was to receive $77.5 million and Concacaf's cut was $35 million. In addition, $30 million was budgeted for bribes.

Bloomberg reported that IMG and SUM are guaranteeing less than $20 million with any remaining profits split between the organizers and the rights holders.

The Copa Centenario is expected to be the biggest soccer event ever held in the United States since the 1994 World Cup -- and a showcase for a possible bid for the 2026 World Cup hosting rights.

It took months for Conmebol and Concacaf to confirm the one-off tournament to celebrate the Copa America's 100th anniversary would go forward. The most important legal issue was for Datisa tio relinquish its commercial rights.

The worldwide commercial rights for the Copa Centenario include sponsorship (rights and services), broadcast rights, broadcast services, and limited digital rights. The tournament's executive committee engaged a global advisory firm, to perform an independent assessment of the entire bid process.

1 comment about "Report: Copa Centenario rights fees plummet".
  1. Julio Moreira, December 3, 2015 at 3:26 p.m.

    Another blow for corrupted entities tied to CONMENBOL and CONCACAF, Great news for soccer in South and Central America.

    Thanks to the actions of United States Law Enforcement Agencies.

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