Sporting Kansas City has named 33-year-old Jake Reid
as its new president, promoting him for the position of chief revenue officer, which he assumed in 2012. He will oversee all business
When he arrived in 2010, Sporting Kansas City ranked last in nearly every financial category, but it is now one of MLS's leaders for season ticket sales, corporate
sponsorships and merchandise and concession revenue thanks in part to the opening of Children's Mercy Park, where SKC has sold out 70 straight MLS matches and has sold all season tickets for three
consecutive seasons with season ticket renewals at a rate above 90 percent.
Reid was named the 2012 MLS Ticketing Executive of the Year and in 2013 led a staff that won MLS Ticket Sales
Team of the Year. Sporting KC was recognized as MLS's Corporate Sponsorship Team of the Year in 2014 and 2015.
Reid helped secure Ivy Funds as the club's first-ever jersey sponsor in
January 2013 and sealed a 10-year corporate partnership with Children's Mercy Kansas City for the naming rights to Children's Mercy Park in late 2015.
Sporting Kansas City ranks in the
top five in MLS for revenue in merchandise revenue despite being the league's second smallest market. It was No. 1 in online retail business in 2014.
"I have been very fortunate to be
part of this organization for over five years and I am honored to move into this new role," Reid, who joined SKC in 2010, said in a statement. "The staff that we have at Sporting Kansas City is
amazing and they should be recognized for everything they do day in and day out. I am thankful we have an ownership group who constantly pushes all of us at here to deliver the best fan experience in
Sporting Kansas City is expanding beyond Sporting Park with its No Other Pub, which will be opening in February in the Power & Light District, the National Training Center, a
new national education and training center for U.S. Soccer, and Swope Soccer Village, home of SKC's new second team, the Swope Park Rangers and the NWSL champion KC Kansas City.