Shakeup continues at NASL's Jacksonville Armada

The Jacksonville Armada, the second-year NASL team, continued its massive shakeup with the announcement that club president Steve Livingstone is no longer with the organization, and owner and CEO Mark Frisch will assume oversight of day-to-day operations of the club.

“The passion that the Northeast Florida community has shown for soccer since our club was founded has been tremendous,” said Frisch. “The club’s front office staff, players and soccer operations teams are all committed to ensuring we provide the very best product on and off the field. I look forward to working closely with our staff to continue the growth of the Jacksonville Armada FC and the sport of soccer regionally and nationally.”

Livingstone's departure follows that of general manager Dario Sala, head coach Guillermo Hoyos and the coaching staff last fall. Tony Meola has been named the head coach for the 2016 season.

The Florida Times-Union reported that the "precipitous decline" in preseason ticket sales for matches against MLS clubs raised growing concerns about the direction of the club.

“I look forward to working closely with our staff to continue the growth of the Jacksonville Armada FC and the sport of soccer regionally and nationally,” Frisch said in a statement. Frisch was not made available for further comment.

Livingstone was the franchise’s first official hire in October 2013, coming to the Armada after a 17-year career with NFL Europe and the Jaguars and NFL Europe.

The Armada finished 11th and last in their inaugural North American Soccer League campaign, but opened the 2016 preseason with home victories over Major League Soccer opponents.

Yet while the club’s on-field fortunes have shown signs of improvement under first-year coach Tony Meola, the Armada’s crowds have dipped sharply from 2015.

The Armada finished sixth in the 2015 spring championship but fell into the basement in the 2015 fall standings.
1 comment about "Shakeup continues at NASL's Jacksonville Armada".
  1. CC M, February 24, 2016 at 6:39 p.m.

    The attendance was an issue last year as well, just finally caught up with the now former president this preseason. In 2015 the now former president overstated attendance by 30%, so 5,600 vs. the 7,900 announced.

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