TAG Heuer signs as MLS and U.S. Soccer sponsor

The Swiss watchmaker TAG Heuer reached an agreement with Major League Soccer to become its official watch and timekeeper and with U.S. Soccer to become its official timekeeper. As part of the agreement, PRO referees will wear a Connected Watch, the newly launched TAG Heuer smart watch, and there will be a TAG Heuer logo on each MLS referee's uniform.

Additionally, TAG Heuer will be visible on the substitution board used on the sideline.

“Soccer is the fastest growing sport in the United States," Kilian Muller, president of TAG Heuer North America, said in a statement, "and it is also most popular amongst the youth demographic, a generation we aim to connect with.”

TAG Heuer is also a partner with the German Bundesliga.

2 comments about "TAG Heuer signs as MLS and U.S. Soccer sponsor".
  1. John Jackson, February 23, 2016 at 8:41 a.m.

    This is very cool!! Would like to see more referee related stories in SA. Lets see the new watch!!

  2. aaron dutch, February 24, 2016 at 9:50 a.m.

    this is great, This is another german connection. Now all we need is a few teams in MLS to be owned by Budesliga teams.

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