Business Report: Atlanta United inks jersey sponsor

• by Paul Kennedy  @pkedit, Jul 13, 2016

Atlanta United FC, which will begin play in MLS in 2017, signed a multi-year partnership with American Family Insurance for the Madison, Wisconsin-based company to be its jersey sponsor.

“Today’s announcement marks another major defining moment for our club,” said Atlanta United president Darren Eales in a statement. “It’s a partnership that works on many levels, including similar organizational values and a strong commitment to community. We look forward to introducing the American Family Insurance brand to MLS and global soccer audiences.”

Atlanta United will unveil its uniform and training apparel, featuring the American Family Insurance logo, later this year. It will also sponsor a tryout tour through the Southeast, beginning on July 23.

American Family Insurance also sponsors four NFL teams. Its ambassadors include Derek Jeter, J.J. Watt and Kevin Durant.