Fox's split-national MLS broadcast of two games adjacent to NFL regional broadcasts delivered 1,298,000 viewers on Sunday, making it the most-watched MLS telecast of any kind and on any network in 12
The game drew 629,000 viewers in the 18-49 demographic
, more than 48
percent higher than Fox's MLB coverage on Saturday afternoon, which reached only 424,000 viewers in the same demo.
The previous high for an MLS game was 1,429,000 viewers for the
D.C. United-San Jose game that marked 14-year-old Freddy Adu
Fox markets saw one of two MLS games -- Toronto FC-New York Red Bulls or Sporting Kansas City-LA Galaxy --
before or after regional NFL coverage.
The simultaneous coverage marked the first time in MLS’s 21 seasons that a network partner televised games from two leagues on the same
network at the same time.