Reuters, Wednesday, January 11, 2017 7:14 PM
FIFA's decision to expand the World Cup to 48 teams has been universally panned in the media. Patrick Nally
, FIFA's marketing pioneer in the 1970s, says the decision to expand the tournament
will devalue it and ultimately make it less attractive and less lucrative.
"They have rushed through this 48-team plan thinking it is going to make them billions more," Nally said in a
Reuters interview. "I think it will make them billions less. To make this a 48-team event to pander to Asian countries. It is absurd."
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