Soccer Business: Capelli gets Rochester stadium rights

The Rochester soccer stadium that is the home of the USL Rhinos has a new naming partner. It will be called Capelli Sport Stadium after New York City-based Capelli Sport.



Capelli Sport Stadium is the fourth name for the stadium since its opening in 2006 after PAETEC Park, Marina Auto Stadium and Sahlen's Stadium. The NASL's Western New York Flash was owned by Buffalo-based Sahlen's Packing and moved to North Carolina in January.

David and Wendy Dworkin bought the Rhinos a year ago after the city of Rochester terminated its operating agreement for the stadium with the former Rhinos owner, Rob Clark.

When the stadium -- one of only half a dozen soccer-specific stadiums in 2006 -- opened, Rochester had been tipped as a possible MLS expansion target, but the Rhinos' average attendance has plummeted from 10,110 in 2006 to 3,655 in 2016.

Capelli owner George Altirs has interests in German clubs Wuerzburger Kickers and Duisburg and operated the Wilmington Hammerheads, who left the USL for the amateur PDL after the 2016 season. He also operates the New Jersey-based Cedar Stars in the Development Academy.

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