Univision Deportes, which recently began airing Liga MX games in English on Facebook, will carry at least 22 MLS games it is airing on its Spanish-language networks on the Univision Deportes Facebook
At least 22 matches during the 2017 MLS regular season that are being broadcast on Univision networks in Spanish will now be available in the U.S. for live streaming in English via
the Univision Deportes Facebook page.
The live matches will feature Facebook-specific commentators, interactive graphics and fan Q&A and polling features allowing viewers to engage
directly with commentators throughout matches.
The first MLS match to be streamed on Facebook: Atlanta United-Chicago Fire on March 18 at 4:00 p.m. ET.
will now produce 40 exclusive “Matchday Live” shows on Facebook on MLS game days with highlights and analysis from around the league and a preview of the day’s upcoming matches.
Univision's move underscores the reach of Facebook but also the importance of its targeting English-language Hispanic fans and reaching a millennial English-dominant
audience. Univision has struggled recently with a changing demographic as younger Latino-Americans are less inclined to watch Univision programming -- and television in