Soccer Business: J&J renews U.S. Soccer and MLS deals

Johnson & Johnson renewed its agreement with U.S. Soccer and MLS, agreeing to a multi-year deal that extends two sponsorships that began in 2015.
The partnership will provide J&J with the opportunity to support U.S. national teams through the 2018 World Cup and the 2019 Women’s World Cup, along with others competing in age-group competitions.
The agreement with MLS will give J&J brand integration across broadcast, digital, video, content, in-stadium exposure, and on-site activation at key MLS events, including the MLS All-Star Game and MLS Cup.
J&J will also utilize its partnership to build awareness of the Johnson & Johnson Donate a Photo app, where people can download the app to connect with causes that they care about and other key platforms and partners.
“We are extending this successful collaboration with the fastest-growing sport in America through the United States Soccer Federation and Major League Soccer,” said US HealthE president Maria Eduarda Kertesz.  “Through this opportunity, we will bring new occasions for our family of brands to connect to a diverse group of consumers through a significant passion point.”
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