"We know how to activate this country, and who to target, in order to get the most anticipation and viewership for the World Cup."
-- Fox Sports president, COO and executive producer
, on drawing from the network's success in covering the 2015 Women's World Cup for its coverage of the 2018 World Cup. He added that the network plans on covering the Mexican
national squad "as if it's a second home team." (Advertising Age