What They're Saying: Eric Shanks

"We know how to activate this country, and who to target, in order to get the most anticipation and viewership for the World Cup."

-- Fox Sports president, COO and executive producer Eric Shanks, on drawing from the network's success in covering the 2015 Women's World Cup for its coverage of the 2018 World Cup. He added that the network plans on covering the Mexican national squad "as if it's a second home team." (Advertising Age)
1 comment about "What They're Saying: Eric Shanks".
  1. Quarterback TD, April 24, 2017 at 8:44 a.m.

    "Activate this country" guy sounds like that dumb English announcer on BeIN sports. He is one of the reason I stop watch La Liga games. He cannot even speak or rhyme to save his life.

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