Streaming: New EFL service will target overseas fans

• by Paul Kennedy  @pkedit, May 4, 2017

The English Football League, which oversees the lower three tiers of English pro soccer, is launching a streaming service targeting overseas fans next season. "iFollow" will allow fans to watch all matches not distributed to television broadcasters in their country.

"The new iFollow platform represents a potentially significant new revenue stream for clubs, while enabling enhanced engagement with existing fans now living abroad," EFL chief executive Shaun Harvey said. "iFollow will also present the EFL with an important opportunity to stimulate the interest of new groups of supporters who follow our clubs overseas, which in turn will help support the growth of our competitions on the international stage."

The biggest market for the service will be the United States, Canada, Australia and New Zealand.