The viewing figures for Mexico's opening game at the Confederations Cup underscore the challenge Telemundo and Fox Sports will have matching the audiences at next year's World Cup compared to those at
the 2014 World Cup, which offered the networks more favorable kickoff times.
Telemundo's opening Mexico match against Portugal on Sunday averaged 2.4 million viewers while Fox Sports 1
drew 485,000 viewers for the match. Both were down more than 20 percent from the Mexico opening game at the 2013 Confederations Cup. Sunday's game kicked off at 11 a.m. ET as opposed to 3 p.m. ET four
Mexico’s first match against Italy in 2013 aired on UniMas and averaged 3.1 million. It averaged 771,000 on ESPN.
Telemundo’s coverage of the opening
weekend averaged 1.3 million total viewers, surpassing Univision’s coverage of the 2009 Confederations Cup for the opening weekend (without Mexico in the tournament) by 188 percent.
Fox Sports and Telemundo replaced ESPN and Univision as the English- and Spanish-language FIFA rights holders.