TV: Earlier time slots in Russia pose network challenges

The viewing figures for Mexico's opening game at the Confederations Cup underscore the challenge Telemundo and Fox Sports will have matching the audiences at next year's World Cup compared to those at the 2014 World Cup, which offered the networks more favorable kickoff times.

Telemundo's opening Mexico match against Portugal on Sunday averaged 2.4 million viewers while Fox Sports 1 drew 485,000 viewers for the match. Both were down more than 20 percent from the Mexico opening game at the 2013 Confederations Cup. Sunday's game kicked off at 11 a.m. ET as opposed to 3 p.m. ET four years ago.

Mexico’s first match against Italy in 2013 aired on UniMas and averaged 3.1 million. It averaged 771,000 on ESPN.

Telemundo’s coverage of the opening weekend averaged 1.3 million total viewers, surpassing Univision’s coverage of the 2009 Confederations Cup for the opening weekend (without Mexico in the tournament) by 188 percent.

Fox Sports and Telemundo replaced ESPN and Univision as the English- and Spanish-language FIFA rights holders.
1 comment about "TV: Earlier time slots in Russia pose network challenges".
  1. Nick Daverese, June 22, 2017 at 11:53 a.m.

    Real soccer people with good memories or if they can't remember when a game is on will find a way to watch it. I left my daughters wedding in Long Island in 2002 to see a game at my home in Brooklyn that I did not want to miss. My wife was not happy with my decision, but I was until I had to stop watching it. To stop a disturbance between a limo driver and my oldest son. I can't remember what game it was but do remember diving into the limo to do a job on the limo driver :)

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