UEFA became the latest organization to start streaming on Facebook, teaming with U.S. broadcaster Fox Sports to air Champions League matches via Facebook Live -- in English on the Fox Sports Facebook
Page and in Spanish on the Fox Deportes Facebook Page -- during the 2017-18 season.
The breakdown:
-- Two live matches per match day in the group stage, four round of 16
matches and four quarterfinal matches;
-- Some matches will be exclusive to Facebook and Fox Sports Go, while others will be simulcast on television;
-- Half of these matches will air in
English, while the other half will air in Spanish.
“Facebook is a social media powerhouse and a great partner to help us grow soccer in the United States,” said
David
Nathanson, Fox Sports' head of business operations. “As people spend more and more time on mobile devices and social networks, offering matches on this platform is a natural extension. This
year’s UEFA Champions League final saw 34 million people have 98 million interactions on Facebook, so we are thrilled to be able to offer top-notch content to their immense soccer
community.”
MLS and Univision are airing games on Facebook, as has Concacaf with its Concacaf Champions League. In 2016,
Alex Morgan's Facebook page was used to stream her
first NWSL game with the expansion Orlando Pride.