The San Francisco Deltas finished second in the NASL spring season, an encouraging start for the expansion team, but poor attendance has owner Brian Andres Helmick
warning that they won't
survive unless that changes.
In an open letter to Delta fans
Helmick said the Deltas average about 2,500 people per game -- the actual turnstile gate, not the numbers he said other teams often inflate two or three times -- at Kezar Stadium. He blamed the fact
that the majority of San Francisco residents don’t know the Delta exist.
"Chalk it up to Donald Trump
, an incredibly noisy market, or the competitive entertainment options
facing fans on a Saturday night," he wrote.
Helmick said more than 88 percent of fans attended one game and did not return -- a bad retention rate. He said almost all fans said they
enjoyed the experience. The problem: almost 65 percent said they "were too busy with other priorities to make it to more games."
-- Find a high-profile local investor or investors.
-- Partner with a local pro sports team.
-- Fans get friends and family and help us spread the word about the
One suggestion put into place: move kickoff times up to 5 p.m. because of the cold weather on San Francisco summer evenings, beginning with the Aug. 5 match against the New York