"As we looked to evolve our sports marketing program, soccer provided Target with a unique opportunity to reach our guests in new places, and at all levels of the sport. Through partnerships with
Major League Soccer, Minnesota United FC, US Youth Soccer and the U.S. Soccer Foundation, Target has been able to create meaningful connections with players, fans and families, no matter how they
participate in the sport."
-- Statement from Target, presenting sponsor of the MLS All-Star Game, on dropping its 16-year NASCAR sponsorship of Chip Ganassi Racing to concentrate its
sports marketing on soccer. (ESPN