Payday: MLS is adidas' biggest U.S. sports investment

MLS and adidas reached an agreement on an extension of the latter's contract as the league's official supplier partner. Financial terms of the agreement were not disclosed, but adidas North America president Mark King said it was the company's largest investment in any sports category in the United States.

Ian Thomson of Sports Business Journal reported that the six-year deal (2019-24) is worth $700 million, up from the $200 deal over eight years under which MLS and adidas have been operating.

Adidas became the exclusive sponsor of MLS in 2004. Before that, MLS clubs had individual agreements with outfitters. Adidas' three original MLS teams were the Columbus Crew, D.C. United and the Kansas City Wizards.

“Sport is the epicenter of our culture and, in the U.S. and Canada, soccer is the most popular sport for young people to play,” said King in a statement. “Our partnership with MLS puts adidas at the core of sport in North America, allowing us to make a positive difference in an athlete’s game and life.”   
Adidas will outfit MLS teams and their affiliates with uniforms, footwear, training gear and sideline apparel. It will also continue to provide the league’s official match ball.

1 comment about "Payday: MLS is adidas' biggest U.S. sports investment".
  1. :: SilverRey ::, August 3, 2017 at 10:24 a.m.

    Where can I get the Adidas socks that end at the bottom of my shinguards so that players can show off their TruSox.

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