MLS and adidas reached an agreement on an extension of the latter's contract as the league's official supplier partner. Financial terms of the agreement were not disclosed, but adidas North America
Mark King said it was the company's largest investment in any sports category in the United States. Ian Thomson
of Sports Business Journal reported
that the six-year deal (2019-24) is worth $700 million, up from the $200 deal over eight years under which MLS and adidas
have been operating.
Adidas became the exclusive sponsor of MLS in 2004. Before that, MLS clubs had individual agreements with outfitters. Adidas' three original MLS teams were the
Columbus Crew, D.C. United and the Kansas City Wizards.
“Sport is the epicenter of our culture and, in the U.S. and Canada, soccer is the most popular sport for young people to play,” said King in a statement. “Our partnership with MLS
puts adidas at the core of sport in North America, allowing us to make a positive difference in an athlete’s game and life.”
Adidas will outfit MLS teams
and their affiliates with uniforms, footwear, training gear and sideline apparel. It will also continue to provide the league’s official match ball.