Report: Six-second ads coming to MLS on FS1

Multiple outlets reported that Fox Sports will introduce six-second ads during to its telecasts in the fall, including MLS on FS1.

They will air on NFL and MLB games on Fox and on FS1 telecasts of college football as well, beginning with America’s Game of the Week coverage of the Green Bay Packers against the Seattle Seahawks at Lambeau Field on opening day of the NFL season on Sept. 10.

Adweek reported that some spots will air during the in-game telecasts. Some ads will appear in six-second slots alone, others in groups. The six-second slots allow ads to be inserted at unexpected moments viewers won't skip over. Now, viewers know to walk away, change channels or ignore what they're watching when anticipated breaks arrive.

Networks have generally aired commercial-free broadcasts of soccer since the 1994 World Cup. In 1990, TNT broke five times for commercials during each half for at least a minute every time. That contrasted with Univision's coverage in Spanish, which offered no commercial breaks -- just animated ads that went across the bottom of the screen.

Fox president of advertising revenue Joe Marchese:

“Working with brands and agencies that choose to buy these new formats, we will heighten consumer engagement with and immersion in our content while simultaneously giving meaningful attention and focus to brand messages. We have already been collaborating with brands and agencies that understand the need to evolve the model. They are the ones that are going to receive the prime attention and get ahead, leaving behind those that try to make everything fit a legacy TV-buying model.”
8 comments about "Report: Six-second ads coming to MLS on FS1".
  1. :: SilverRey ::, September 1, 2017 at 4:37 p.m.

    NOOOOOOOOOOOOO!!!!!!!!!
    NO!
    NO!
    NO!
    NO!
    NO! BAD FOX!! BAD!
    NO!

  2. Rob Scheerer, September 2, 2017 at 10:21 a.m.

    WTF????????

  3. K Michael, September 2, 2017 at 12:51 p.m.

    Hate to break it you fellas, but tv/streaming/online ad revenue is the literal lifeblood of the beautiful game. Money does make the FIFA world go round. Either broadcasters adapt or they perish. As long as its done very strategically and not one second of action is missed, we should all be fine.

  4. frank schoon replied, September 2, 2017 at 1:13 p.m.

    It it doesn't than we all should protest by not watching...then we'll see how fast they'll change...

  5. Thomas Brannan, September 2, 2017 at 2:04 p.m.

    3-2 bottom of the ninth, 2 out, bases loaded, ball hit up the middle looks like the shortstop has a chance to get it. PAUSE, 6 second commercial then on tape delay the conclusion of the game. They would never do it. I am going to get better with my Spanish. Hello Univision.

  6. Thomas Brannan, September 2, 2017 at 2:09 p.m.

    boycott:
    from the name of Captain C. C. Boycott (1832–97), an English land agent in Ireland, so treated in 1880, in an attempt instigated by the Irish to get rents reduced.

  7. Paul Berry, September 2, 2017 at 7:39 p.m.

    "How to lose half your tiny audience", by Fox Sports.

  8. Rusty Welch, September 5, 2017 at 12:44 p.m.

    Fox Sports - we want to punk our audience just like ESPN...
    Good luck with that one. It's amazing how the U.S. cable companies just can't figure out how to properly show a game in the first place. How about lineups for each game (including available subs), and how hard is it to put the extra time up and keep the clock going? Now you're going to add commercials - because halftime just isn't enough. So - instead of growing the game, you're about money and money only (yet strangely think that this won't cost you?). When you lose a portion of the audience who won't put up with this nonsense (to univision, streaming online etc.), maybe you can do another revamp and make it like bloomberg's yard-sale screen.
    Good luck with that one, morons.

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