There are two sides to MLS's move to play more playoff games on weeknights. While attendance is down, viewership on ESPN is up significantly.
Through three games, matches on ESPN and
ESPN2 have averaged 327,000 viewers -- an 80 percent increase from 182,000 viewers for the first three playoff matches in 2016. MLS
Playoff Viewerships on ESPN Networks: 424,000
Columbus vs. NYCFC (Tuesday, Oct 31, ESPN) 319,000
Atlanta United vs. Columbus (Thursday, Oct. 26, ESPN2)
Vancouver vs. Seattle (Sunday, Oct. 29, ESPN)
-- Viewership in the coveted men 18-34 demo is up 141 percent and men 18-49 is up 117 percent.
-- Average viewership on ESPN/ESPN2 among adults 18-49 has grown 123 percent.