Major League Soccer has signed a long-term global agreement with sports merchandise company Fanatics that extends the existing e-commerce deal to include the manufacturing of MLS fan gear apparel,
headwear and hard goods and sell them across all retail and wholesale channels.
Fanatics will be expanding the availability of MLS products abroad, beginning with the launch of a new
Canadian e-commerce platform in 2018.
MLS recently extended its long-term agreement with adidas -- the official sponsor for MLS, its teams and youth programs for all products worn on the
field by players and technical staff. Fanatics will continue to sell adidas jerseys but can't manufacture them.
Yahoo Finance reported
that MLS was following the NFL, NFLPA and MLB and investing in
Fanatics powers the official MLS online store, MLSstore.com, and is the official in-venue retail provider for five teams -- Atlanta United, the Chicago Fire, Houston Dynamo,
Minnesota United and Vancouver Whitecaps. Fanatics president of business affairs Gary Gertzog: “MLS fans are
some of the most passionate and tech-savvy across the entire sports landscape, and we are excited to expand our partnership with this rapidly growing league to provide a significantly enhanced
multi-channel assortment of unique and timely products from both our Fanatics and Majestic brands as well as other top companies worldwide."