“They need to get bright thinkers to repackage the whole thing. There’s just too much baggage to carry. It’s just an absolute mass of information about corruption wherever you look.
The word FIFA globally has got just the worst image in the world: If you are trying to sell the FIFA brand, if anything those four letters stand for absolute total corruption and it’s so
-- Patrick Nally
, who launched FIFA's sponsorship programs in the 1970s, on its toxic brand, suggesting it should consider a name change. (New York Times