United Soccer Coaches reached an agreement for adidas to be the organization's exclusive apparel provider for the next five years.
One of the areas United Soccer Coaches and adidas will
work together on is the association’s 30-Under-30 program to seek out promising young coaches.
Other cross-promotional activities will take place, beginning with the 2018 United
Soccer Coaches Convention in Philadelphia next week. adidas Soccer Specialty Channel Director Adam Heaslewood
recognize that coaches are role models and set the positive experience of the world’s greatest game. Therefore, adidas soccer is extremely proud to once again renew a long-term term partnership
with United Soccer Coaches. We are very excited by the opportunity this relationship can foster through aligned goals and objectives, and by focusing on a new platform that provides more
opportunities for the members of United Soccer Coaches.”