As video has exploded on social media platforms, networks are looking to expand their reach, especially to younger audiences.
Fox Sports, which holds English-language rights to the 2018
World Cup in the USA, will work with Snapchat and Twitter to provide extensive content for them during the tournament.
FOX Sports will produce a 30-minute live show with host Rachel
, streamed exclusively on Twitter from Moscow’s Red Square each match day and featuring its major television personalities.
It will also provide near-live video
highlights each game, interviews and press conferences via @FOXSports and @FOXSoccer in the United States to Twitter’s logged-in and logged-out audience.
For Snapchat, FOX Sports
will produce a Publisher Story -- magazine-like content -- with broadcast-level highlights and expert analysis of the must-see moments. It will get reaction from fans at the games in Russia and
from around the world.
“These exciting collaborations with Twitter and Snapchat mark a major opportunity to leverage the world’s greatest sports moment and our talent beyond
the TV screen,” said Alexis Ginas
, Fox Sports' senior vice president of cross-platform solutions, in a statement. “Alongside our Fox Sports-owned properties, they’ll help
amplify this summer’s incredible live events programming -- 64 matches total at the FIFA World Cup. We’ll immerse fans in the ‘beautiful game’ even further through our
experts and fun, creative content from Moscow.”