Fox Sports will partner with Twitter and Snapchat on World Cup content

As video has exploded on social media platforms, networks are looking to expand their reach, especially to younger audiences.

Fox Sports, which holds English-language rights to the 2018 World Cup in the USA, will work with Snapchat and Twitter to provide extensive content for them during the tournament.

FOX Sports will produce a 30-minute live show with host Rachel Bonnetta, streamed exclusively on Twitter from Moscow’s Red Square each match day and featuring its major television personalities.

It will also provide near-live video highlights each game, interviews and press conferences via @FOXSports and @FOXSoccer in the United States to Twitter’s logged-in and logged-out audience.

For Snapchat, FOX Sports will produce a Publisher Story -- magazine-like content  -- with broadcast-level highlights and expert analysis of the must-see moments. It will get reaction from fans at the games in Russia and from around the world.

“These exciting collaborations with Twitter and Snapchat mark a major opportunity to leverage the world’s greatest sports moment and our talent beyond the TV screen,” said Alexis Ginas, Fox Sports' senior vice president of cross-platform solutions, in a statement. “Alongside our Fox Sports-owned properties, they’ll help amplify this summer’s incredible live events programming -- 64 matches total at the FIFA World Cup.  We’ll immerse fans in the ‘beautiful game’ even further through our experts and fun, creative content from Moscow.”
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