Market Place: Octagon's Dan Cohen on Liga MX

"I am extremely bullish on Liga MX. I think it is the most undervalued property in all of global sports, and not even just the United States."

-- Dan Cohen, Octagon’s senior vice president of media rights consulting, with his analysis of the value of media rights of domestic and international sports leagues. He said the Mexican league has a lot of room for growth. The other league he tipped for potential growth: France's Ligue 1. (Business of Sports podcast via Bloomberg)
Next story loading loading..

Discover Our Publications