What we're reading: Paolo Pescatore

“Despite more games being available, the Premier League has failed to maximize its prized asset. This suggests that there is clearly a ceiling that consumers are willing to pay for watching Premier League games and subsequently what providers are willing to bid for.”

-- CCS Insight analyst Paolo Pescatore after Sky and BT agreed to play $6.19 billion for 160 EPL games a season in the latest three-year rights packages, beginning with the 2019-20 season. The fee for the five packages up for auction -- four won by Sky and one that went to BT -- was down from the record $7.14 billion in the current deal that covered 168 games in all. (Two more packages yet to be sold will carry an additional 40 games.) (Reuters)
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