Barcelona takes building its brand seriously, seeing amusement parks as the next frontier in revenue-building.
The Spanish club announced that it will open five parks built by Spanish
leisure park group Parques Reunidos in the U.S. and Asia with the first ones to open in 2020. The indoor parks will be built in shopping malls or at downtown areas to take advantage of high pedestrian
“The club is viewing this as a strategic agreement that will project the Barca brand and awareness of the club around the world,” Barcelona said in a statement.
“These spaces will be dedicated exclusively to FC Barcelona, where visitors of different ages will be able to enjoy immersive experiences in this brand new entertainment concept, based on the
history, values, players and memorable moments of the club, blending interaction, new technologies, education and fun.”
Barca superstar Lionel Messi
has already beaten his
club to the punch, announcing plans last October to open his own theme park in Nanjing, China, in 2020.