Barcelona to open five amusement parks in U.S. and Asia

Barcelona takes building its brand seriously, seeing amusement parks as the next frontier in revenue-building.

The Spanish club announced that it will open five parks built by Spanish leisure park group Parques Reunidos in the U.S. and Asia with the first ones to open in 2020. The indoor parks will be built in shopping malls or at downtown areas to take advantage of high pedestrian traffic.

“The club is viewing this as a strategic agreement that will project the Barca brand and awareness of the club around the world,” Barcelona said in a statement. “These spaces will be dedicated exclusively to FC Barcelona, where visitors of different ages will be able to enjoy immersive experiences in this brand new entertainment concept, based on the history, values, players and memorable moments of the club, blending interaction, new technologies, education and fun.”

Barca superstar Lionel Messi has already beaten his club to the punch, announcing plans last October to open his own theme park in Nanjing, China, in 2020.

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3 comments about "Barcelona to open five amusement parks in U.S. and Asia".
  1. R2 Dad, May 16, 2018 at 12:20 a.m.

    This is a bad idea--I assume they will be burning someone else's money? Would rather see a Catalonian restaurant chain featuring Barcelona and Espanyol investors along the lines of La Boqueria.

  2. Bob Ashpole replied, May 16, 2018 at 8:01 a.m.

    I suspect the strategy is aimed at kids rather than adults. A restaurant won't do that.

  3. R2 Dad replied, May 16, 2018 at 10:59 a.m.

    Yeah, but even if you go to Camp Nou or the Ajax muesum in Amsterdam there are only a couple activities for kids to do, which aren't that captivating and only last a few minutes. Not sure how you build an entire amusement park around that.

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