Market Watch: Amazon wins British rights to air EPL matches on Prime Video

Amazon won the streaming rights to English Premier League matches for two matchdays for three seasons, beginning in 2019-20.

Its Prime Video service will air live matches each season in Britain during one midweek date in early December and another around the Christmas holiday season.

The move is part of Amazon's expansion into live sports programming as it attempts to lure -- and keep -- Prime members. In the case of the EPL, Amazon's entry increases the competition for the packages of matches it sells. As it is, the EPL is expected to generate less than the record 5.1 billion pounds ($6.8 billion) it received for the domestic viewing rights in the current three-year cycle.

The rights for two other rounds of midweek games went to BT Sport to up its take to 52 live matches each season. Sky will have 128 games. Only 200 of the 380 EPL matches each season are aired live in Britain.
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