The 7 Commitment to Culture Cornerstones
SOCCER UNITES US We embrace and celebrate our differences because the game makes us one.
CHARACTER FIRST We honor, teach and develop the core values of honesty, loyalty, responsibility, selflessness, compassion, and discipline.
THE RULE OF FUN Fun is the lens that can make every soccer player a success. Fun takes many forms and always concludes with “I want to do it again”.
THE GAME IS THE TEACHER We are all responsible to ensure that soccer teaches the skills of a well-lived life. Teamwork, leadership, hard work, communication, creativity are just the beginning of its lessons.
WELL-BEING COUNTS A safe, healthy, welcoming experience in body, mind and spirit is the right of every soccer stakeholder.
WE ARE FAMILY-STRONG Family in all its forms -- team, club, community, relatives -- is the greatest asset that soccer has. Take time to connect and appreciate.
SOCCER IS THE PLAYER’S GAME Soccer is a personal journey for every player. It is for the player to see, decide, create and win or lose. It is their game.
“We’re thankful and proud of the effort of the many coaches who participated in this process,” said United Soccer Coaches CEO Lynn Berling-Manuel. “This initiative will help create a soccer culture that ensures every player is part of our game for life. By taking ‘the pledge’ coaches, administrators, referees, parents and players can begin to shape the culture within their own team or club. Soccer unites us!”
United Soccer Coaches hosted a strategic coaches’ summit at the 2018 United Soccer Coaches Convention in Philadelphia in the wake of the U.S. men's team failing to qualifying for the 2018 World Cup and reports of declining soccer participation numbers
“It has been widely reported recently that youth are quitting soccer in record numbers," said United Soccer Coaches President Lesle Gallimore, University of Washington head coach. "In our Commitment to Culture Initiative, I strongly believe in The rule of fun: let the game be what keeps children wanting more. I believe this is how we cultivate fans and contributors to the game at all levels for life."