New York City FC hired basketball executive and soccer fan Brad Sims
as CEO, a position he will take in January.
Sims, who was hired from the NBA's Cleveland Cavaliers, will be
responsible for all aspects of the organization on a day-to-day basis. The move follows the departure of Jon Patricof
after three years as president.
Sims spent six years
with the Cavs as executive vice president of franchise operations and chief revenue officer, overseeing ticket sales, premium seating and hospitality, corporate partnerships and database marketing and
analytics. He also managed all business operations for the Cavs' franchise properties.
“We are very happy to appoint Brad Sims as New York City FC CEO," said Ferran
, CEO of City Football Group. "Brad will bring a wealth of knowledge and successful experience gained both at the Cleveland Cavaliers and the NBA that will be hugely important as NYCFC
moves to its next phase of growth. As a former New Yorker and a soccer fan, we welcome Brad to NYCFC and the City Football Group certain that he will significantly contribute to our future
Sims is a lifelong soccer fan, having been among the 69,255 fans at the Rose Bowl in 1996 for the LA Galaxy's MLS opener.