MLS Cup broadcast on Fox drew a 1.2 metered market rating, the highest number for the final since the first two seasons of the league in 1996 and 1997.
The rating for Atlanta United's 2-0
win over Portland was 71 percent higher than the 2017 metered market rating for the Toronto FC-Seattle game on ESPN (0.7) and 20 percent higher than the 2016 metered market rating for the first
Toronto FC-Seattle final on Fox (1.0).
The game drew the highest ratings in Atlanta (11.5) and Portland (7.3). The previous record in a market was 7.3 in Portland for MLS Cup in 2015 when
the Timbers beat Columbus, 2-1.
The final ratings for the 2016 and 2017 MLS Cups were 0.8 and 0.5, respectively. Final ratings are generally lower than metered market ratings because they
add into account smaller markets where soccer tends to be less popular.
The final ratings, available from Nielsen media research later, have not hit 1.0 since the 2001 final, Landon
's first final with the San Jose Earthquakes.