By the Numbers: 2018 World Cup television viewership

• by Soccer America , Dec 30, 2018

3.26 billion. Global audience (at least one minute), up 2.2% vs. 2014.
516.6 million. Global average audience (in-home) for France-Croatia final, down 5.1% vs. 2014.
96.6 percent. South American viewers who watched World Cup.
51.3 percent. Global viewers who watched World Cup.
76.4 percent. Hours of World Cup coverage available on free-to-air networks in Europe.
38.1 percent. Hours of World Cup coverage available on free-to-air networks world-wide.
29.4 percent. Increase in viewing hours in Asia.
5.1 percent. Decrease in viewing hours world-wide.
Source: FIFA.