What They're Saying: Juan Carlos Rodriguez

“We found there was a huge niche that was an opportunity, and we seized the opportunity. We didn’t have the ability to grab the big four sports, and we decided soccer would be our main bet.”

-- Univision Deportes president Juan Carlos Rodriguez on the rise of Spanish-language sports cable network UDN, the third-most viewed sports network in the key 18-to-49 demographic, behind ESPN and ESPN2, in January and projected to attract 51 percent of the all U.S. soccer viewership. Rodriguez said the goal when the network launched in 2012 was to become the “CNN of sports for Hispanics” but that has shifted to the “ultimate home of soccer" with its inventory of Liga MX, MLS, Bundesliga, UEFA and Concacaf properties. (Front Office Sports)
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