"We are setting the tone, the trend, and the way in the world. It had always been about America, but now, sorry, they lag behind us. English's football's time is coming. I think the rest of Europe
fear our country and our clubs and they're quite right to do so. This [the sponsorship deal] is unbelievable, such a great news story for our country, and one I'm sure America will look at and say
'how do we keep pace with that?' The best players aren't going to America, they're staying in Europe and in fact they're coming to England."
-- Chelsea manager Emma Hayes
Barclays' title sponsorship of England's Women’s Super League, which she termed a "watershed moment" for English women's soccer. (BBC