Luna Bar will donate difference in World Cup roster bonuses to U.S. women

Clif Bar, the maker of Luna Bar, the nutrition bar aimed at women, announced an agreement with the U.S. women's national team to give each of the 23 players named to the 2019 U.S. Women's World Cup team $31,250 -- the difference between the women’s and men’s World Cup roster bonus.

The announcement by the California-based company came on Tuesday, Equal Pay Day.

“It’s ironic that one of the most popular sports in the world is still experiencing pay inequalities between women and men,” said Clif Bar owner and co-CEO Kit Crawford. “We are big fans of the U.S. women’s national team and were inspired to take action and make a difference that matters.”

Gender discrimination is the subject of a lawsuit by 28 members of the women's national team. The agreement was made with the U.S. Women’s National Team Player’s Association, which is not a party to the lawsuit.

“When Luna Bar approached us in January to support and recognize the USWNT players in this way, I was speechless,” said USWNTPA executive director Becca Roux. “Many brands raising awareness for equal pay use the USWNT’s fight as an example, but don’t go the extra step to offer a solution to the problem."

The arrangement is possible because the new collective bargaining agreement the USWNTPA reached with U.S. Soccer in 2017 allows the women to enter into their own sponsorship agreements in categories not taken by the federation.

8 comments about "Luna Bar will donate difference in World Cup roster bonuses to U.S. women".
  1. Bradley Rogers, April 2, 2019 at 1:20 p.m.

    What a pleasant article to wake up to. Think I’ll buy a box of Luna bars for the kids pregame snack.

  2. j leary, April 2, 2019 at 1:32 p.m.

    Hooray - trophies all around!

  3. Alex G. Sicre, April 2, 2019 at 1:44 p.m.

    Great news for our awesome U.S. Womens National Team. They deserve this great tribute to the all time womens soccer champion of the world from Luna bar. You can count on me buying Luna Bars starting today. I never miss a game on TV but if they are playing anywhere in Southern Califonia I will be there in person. I love this team. 

  4. Dennis O'Connell replied, April 2, 2019 at 9:10 p.m.

    Great!  Then we will see you on Sunday, April 7 as they take on Belgium at Bank of California stadium in Los Angeles!  6PM...get there early!

  5. Egan Bailey, April 2, 2019 at 2:11 p.m.

    Bah, that's chump change. Will they be paying the WNT's USSF salaries? That's the real meal ticket! And it includes paying the WNT players who aren't going to the WWC, like Sydney Leroux, who's having a baby*.

    *Praying that everything goes well for her and Dom Dwyer this time. So sad to hear that they lost their second child. Awful.

  6. Paul Gorishek replied, April 2, 2019 at 3:45 p.m.

    What a Debbie Downer!!!!

  7. Larry Chen, April 2, 2019 at 3:41 p.m.

    Saying the same thing eg WC difference is an eye sore.
    well done makers of Luna Bars.
    IMO someone needs to start a go fund me account
    so the general public can contribute as well.

  8. Joe Ver, April 2, 2019 at 6:42 p.m.

    Way to step up Luna Bar and show the federation that you know the value of our US Womens team which has won more World Cups then the men's team.  Oh wait they haven't won any.  I like the lemon and vanilla Luna Bars.

Next story loading loading..

Discover Our Publications