What They're Saying: Ramon Loarte

"Honestly, I think we all have been very lazy understanding that the Spanish league is worldwide. Twenty years ago, they started with an international strategy, creating branches, offices in different parts of the world. It's bad for us to be that lazy or to have been that lazy, but now everything's over and all the clubs are pushing La Liga, and La Liga is doing a great job in terms of internationalization."

-- Sevilla's chief marketing officer Ramon Loarte, speaking at a breakfast organized by La Liga to promote Saturday's Derbi Sevillano, on the headstart the English Premier Leagye got in promoting itself abroad. (AP)
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